SectionReal Estate · For Sellers
LocatedPoint Loma · San Diego
— Homes marketed by local experts

We sell lifestyle on the San Diego coast.

Every home tells a story. Ours is helping you tell yours—with a marketing strategy rooted in experience, crafted with intention, and brought to life by a dedicated marketing expert who elevates every detail so your home gets found.

Our approach

Here's how we do it.

We don't post to the MLS and wait. We treat every listing like a small business launch, with a process for prep, pricing, and visibility that holds up weeks or (if needed) months longer than any other homes on market. And we have the data to prove it.

№ 01

Radical transparency.

A 24/7 client portal, weekly performance updates, buyer qualification process, private tours, and showing feedback the minute buyers drive away. We can tell you who is interested or who is on the fence— and why.

№ 02

hands on, personalized preparation.

Room-by-room walkthrough, a punch list of what to fix and what to leave alone, and trades on speed dial so your home presents in its best possible light. Listings that show well, sell well.

№ 03

A phased approach.

Coming soon, active on the MLS, then constant refresh. Each phase has a specific objective and its own metrics, so the listing stays alive long after Zillow forgets about it.

№ 04

Pricing built on expertise, not algorithms.

We assess actual comps, micro-trends, days-on-market, external factors and homes that didn't sell. Then price to attract, not linger— without leaving money on on the table.

№ 05

Marketing that moves.

Descriptions that sell the Point Loma life, premium photography, video, staging, custom paid digital ads, geo-targeted social, and a network of over 30,000 agents who trust us.

Mike's marketing was so strong, we had multiple offers within the first weekend. He earned every dollar of his commission and then some. Patrick & Joelle · Sold in Point Loma Move-up sellers, 2024
Word of mouth

From the people we sold for.

Selling a home is a stretch of life, not a transaction. These are the families who let us walk through it with them.

Contingent

Mike did everything in his power to make the experience smooth and seamless. We were contingent on both ends so it was a challenge. He was very responsive to my questions and generally helpful. I appreciated his knowledge of Point Loma and the market.

Patrick & Joelle · Sold & Bought, Point Loma

Time constrained

Our experience with Mike was stellar. He helped us get maximum dollar amount for our home in the minimum time. One of the best aspects of our experience was his attention and availability. He was always a phone call away to answer questions and lend advice.

Andy & Ashley

Move up within Point Loma

Mike navigated us through a long and challenging transaction with grace and professionalism. He sold our house and found us a new home, spanning a time period of over a year. He goes the extra mile in all instances and we can't thank him enough!

Jay & Jackie · Sold & Bought, Point Loma

Investment property

Mike was very informative about the local market which made it easy for us to be realistic in pricing the property. Our deal got complicated, and Mike did an excellent job keeping it together to ensure it would close – on time.

Jeff & Jenn · Sold an investment property

From the journal

Before you list.

A short read for sellers who want to walk in informed. Resale value, curb appeal, and the small bets that pay off at the closing table.

Sellers · Let's Chat · McCurdy Realtor Team
Let's chat

Thinking of selling?

A coffee, a walkthrough, a real number you can plan around. We'll bring the comps. You bring the questions.